Marketing Research Certifications

Marketing Research Certifications

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$1,290.00
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$1,290.00
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Course Description

Course Overview

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This course is listed under Certified Professional Services Marketer on ArmyIgnitEd.

Certified Marketing Research Associate (SCMR-A)
Participants will be familiar with the key concepts in marketing research. Participants will get a basic understanding of how Marketing Research framework helps to conduct Marketing Research and to analyze Sales and Marketing data.
 Certified Marketing Research Professional (SCMR-P)
Participants will be able to test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities.
Certified Marketing Research Specialist (SCMR-S)
Participants will be able to demonstrate how marketing research findings can help the marketing team conceptualize and finalize product features and other components of a company’s Marketing Strategy and also test multiple marketing hypotheses in order to better understand consumer behavior, finalize product features, define metrics for measuring marketing efforts, and track and improve marketing activities.
Certified Marketing Research Expert (SCMR-E)
Participants will be able to execute processes associated with planning and executing a marketing research project including understanding the research problem; deciding a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers. Marketing Research Experts are experienced facilitators who ensure that appropriate assessment tools are used to measure factors that can help drive better corporate decision-making, and in turn more decisive marketing actions.
Prerequisites

Fundamental Level

There are no formal prerequisites for this certification.

Professional Level

There are no formal prerequisites for this certification.

Specialist Level

Candidates are expected to have three (3) years of experience working within their aspect of sales and marketing.

Expert Level

Candidates are expected to have five (5) years of experience working within their aspect of sales and marketing.

Training Length

Fundamental Level

Exam preparation training and study for this certification is approximately two (2) hours.

Professional Level

Exam preparation training and study for this certification is approximately ten (10) hours.

Specialist Level

Exam preparation training and study for this certification is approximately twenty (20) hours.

Expert Level

Exam preparation training and study for this certification is approximately forty (40) hours.

Exam Requirements

Fundamental Level

These exams are 40-Multiple Choice Questions administered online in an open book exam format. Candidates have 60-minutes to complete the exam and require a 75% to pass.

Exam Pass Rate: 99% (based on first exam attempts).

Professional Level

These exams are 100-Multiple Choice Questions administered online in a proctored exam format. Candidates have 120-minutes to complete the exam and require a 70% to pass.

Exam Pass Rate: 95% (based on first exam attempts).

Specialist Level

These exams are 140-Multiple Choice Questions administered online in a proctored exam format. Candidates have 180-minutes to complete the exam and require a 70% to pass.

Exam Pass Rate: 94% (based on first exam attempts).

Expert Level

These exams are 180-Multiple Choice Questions administered online in a proctored exam format. Candidates have 240-minutes to complete the exam and require a 70% to pass.

Exam Pass Rate: 92% (based on first exam attempts).

 Included in this Purchase

• High quality online videos • Classroom study materials • Mobile Apps • Engaging case studies • Chapter tests • Study guides and podcasts

Additionally, you will get access to a fully certified trainer to guide you along your online journey.  If you are ever stuck or need clarification, feel free to reach out to our instructors at info@projectaltitude.us or make an appointment.

Note:  If you have enrolled in the 100% online/self-paced version of this course, please allow up to 24-hour to gain access to your course room after enrollment. Once granted access, you will receive an email notification with your username and password.

System Requirements

Please note that this course requires the completion of a proctored exam, so you must have a webcam in working condition, or you will not be able to take the test.  The webcam will remain on during the test, and the video of your exam will be captured throughout the test. Additionally, a working headphone, or system microphone to connect to audio is required. The test works with the latest versions of internet explorer, google chrome, firefox and other popular browsers. 

Certification Exam Instructions

  • Step 1. Read the Exam PoliciesOnce in your course room, select "my exam"  from the left hand panel.
  • Step 2. Select the exam that you wish to take by selecting "Schedule" or "Take Exam." Verify your information is correct and select continue.
  • Step 3. Select the date and time you wish to sit for your proctored exam and select "continue"
  • Step 4. Verify the date and time and select "confirm."