Digital Marketing Certifications

Digital Marketing Certifications

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$95.00
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$95.00
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Course Overview 

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This course is listed under Digital Media Sales on ArmyIgnitEd

Certified Digital Marketing Associate (SCDM-A)
Participants will be familiar with the key concepts in digital marketing. Participants will get a basic understanding of how Digital Marketing framework helps to identify the most effective marketing channels for an organization’s products or services.
Certified Digital Marketing Professional (SCDM-P)
SCDM-Ps will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).
Certified Digital Marketing Specialist (SCDM-S)
SCDM-S are experienced facilitators with a recommended 3-years of digital marketing experience.  SCDM-S will be able to plan and develop, optimize all the available digital marketing channels that will be effective for achieving the objectives defined for a product.
Certified Digital Marketing Expert (SCDM-E)
Certified Digital Marketing Experts are experienced facilitators, with a recommended 5-years of digital marketing experience, who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Corporate Marketing Strategy.
Prerequisites

Fundamental Level

There are no formal prerequisites for this certification.

Professional Level

There are no formal prerequisites for this certification.

Specialist Level

Candidates are expected to have three (3) years of experience working within their aspect of sales and marketing.

Expert Level

Candidates are expected to have five (5) years of experience working within their aspect of sales and marketing.

Training Length

Fundamental Level

Exam preparation training and study for this certification is approximately two (2) hours.

Professional Level

Exam preparation training and study for this certification is approximately ten (10) hours.

Specialist Level

Exam preparation training and study for this certification is approximately twenty (20) hours.

Expert Level

Exam preparation training and study for this certification is approximately forty (40) hours.

Exam Requirements

Fundamental Level

These exams are 40-Multiple Choice Questions administered online in an open book exam format. Candidates have 60-minutes to complete the exam and require a 75% to pass.

Exam Pass Rate: 99% (based on first exam attempts).

Professional Level

These exams are 100-Multiple Choice Questions administered online in an proctored exam format. Candidates have 120-minutes to complete the exam and require a 70% to pass.

Exam Pass Rate: 95% (based on first exam attempts).

Specialist Level

These exams are 140-Multiple Choice Questions administered online in an proctored exam format. Candidates have 180-minutes to complete the exam and require a 70% to pass.

Exam Pass Rate: 93% (based on first exam attempts).

Expert Level

These exams are 180-Multiple Choice Questions administered online in an proctored exam format. Candidates have 240-minutes to complete the exam and require a 70% to pass.

Exam Pass Rate: 87% (based on first exam attempts).

Digital Marketing Specializations

Specialize your Digital Marketing skills in a specialty area such as email marketing, web analytics, search marketing, social media, affiliate marketing, or search engine optimization.

 Included in this Purchase

• High quality online videos • Classroom study materials • Mobile Apps • Engaging case studies • Chapter tests • Study guides and podcasts

Additionally, you will get access to a fully certified trainer to guide you along your online journey if you choose the training or with training option.  If you are ever stuck or need clarification, feel free to reach out to our instructors at info@projectaltitude.us or make an appointment.

Note:  If you have enrolled in the 100% online/self-paced version of this course, please allow up to 24-hour to gain access to your course room after enrollment. Once granted access, you will receive an email notification with your username and password.

System Requirements

Please note that this course requires the completion of a proctored exam, so you must have a webcam in working condition, or you will not be able to take the test.  The webcam will remain on during the test, and the video of your exam will be captured throughout the test. Additionally, a working headphone, or system microphone to connect to audio is required. The test works with the latest versions of internet explorer, google chrome, firefox and other popular browsers. 

Certification Exam Instructions

  • Step 1. Read the Exam PoliciesOnce in your course room, select "my exam"  from the left hand panel.
  • Step 2. Select the exam that you wish to take by selecting "Schedule" or "Take Exam." Verify your information is correct and select continue.
  • Step 3. Select the date and time you wish to sit for your proctored exam and select "continue"
  • Step 4. Verify the date and time and select "confirm."